How to improve the SEO of its Prestashop store ?

To have traffic and increase sales, an online store must have visibility. Concretely, it is necessary that it appears in the first results of search engines like Google. If you have used Prestashop to create your online store, you can intervene in several aspects to allow it to obtain a good natural referencing.

I’On-site optimization on Prestashop

Aimed at improving the classification of a site on Google or any other search engine and generating traffic, the on-site optimization relates to the elements of the site concerned. It is also called on-page optimization. If you have created your online store with Prestashop, know that this CMS incorporates tools to configure the basic SEO factors including URLs, Robots file.TXT, Ariane thread as well as opinions and comments.

There are also SEO tips on Prestashop thanks to which you can improve the loading speed of your online store. It is notably necessary to choose an optimized prestashop theme. Concretely, it must take care quickly to prevent your site to be downgraded in the search results of Google and others.

The Prestashop theme for its natural referencing must also be responsive for the consultation of your site to be possible, whatever the medium used.

It is also essential to pass your site in https. The use of this secure protocol is indeed taken into account by the Google algorithm for natural referencing. This search engine therefore favors secure sites.

Also remember to manage the contents of your online store. The content created by Prestashop is duplicated. In order not to be penalized by Google, it is necessary to use the content management modules and indexing optimization of the CMS. In addition to the SEO modules on Prestashop Addons, you can indeed use:

• The Advanced Search 4 module which automatically generates unique pages;
• The Duplicate Content module which automatically unpopers duplicated content and allows you to update the robot file.TXT;
• The premium no index module which guarantees total control of your content and allows you to personalize the indexing of your pages.

Finally, you will have to work on your meta-titles to benefit from better natural referencing as well as your meta-descriptions to increase the click rate. Prestashop provides you with the tool called catalog assessment to work on your meta-proofs.

I’Off-site optimization on Prestashop

I’Improvement of SEO on Prestashop also passes through the’Off-site optimization. Also called off-page optimization, it consists in developing the notoriety of a site by strengthening incoming external links (backlinks). The latter are among the factors taken into account by search engines such as Google to determine the referencing of a site.

Favor quality to quantity. The links pointing to your online store must in particular be placed on a site displaying an identical theme and of the same language. In the event of non-compliance with the quality criteria of SEO links, you may be penalized.

Your site will then appear at the bottom of the search engine results page.

To acquire backlinks, you can use netlinking. This technique consists in generating external links on sites displaying the same theme and with a good reputation. It is important to note that Google favors natural links to artificial links. Another technique of acquiring backlinks is another.

It is a question of naturally capturing external links thanks to methods such as the publication of opinions of Internet users, polls or the organization of contests.

Call on a SEO consultant

In addition to being an arduous task, theSEO optimization on Prestashop requires a lot of time. It is therefore preferable to entrust it to an expert. The SEO consultant constitutes a choice interlocutor. This professional has the skills required to increase the visibility of your store’e-commerce.

It will help you benefit from quality backlinks that Google algorithm or any other search engine will take into account. Concretely, he will first control the links pointing to your online store and will implement a strategy of Netlinking and Delinking meeting your needs.

The intervention of a SEO consultant will start with a study of your marketing universe. Among other things, it consists in understanding your activity, determining the keywords that can increase your visibility and carry out a competitive analysis. He will then make an audit of your SEO.

At the same time, obstacles will be identified while a roadmap will be established. The consultant will build your SEO strategy from this document. It will accompany you throughout its implementation.

How to choose your SEO agency in Paris ?

SEO agencies, or natural referencing, quickly became essential for companies. Indeed, a company that sells online products or which presents its services via its website must absolutely be visible. It must even appear in the first search results to have a chance to see its website consulted. D’where l’interest d’A good SEO.

You can click here to find a natural referencing agency in Paris which will meet all your needs. This comparator analyzes the quality of service and the services of all the Parisian SEO agencies.

You will therefore have l’assurance of finding a quality agency through this comparator. And N’do not hesitate to choose one that guarantees you’Be in the results of the first Google search page. Internet users rarely go beyond the first page in their research and If you want to have traffic on your site, It will be necessary to appear from the first research.

The agencies will find the targets that concern you and put your site forward via keywords and d’other referencing techniques such as netlinking, for example.