Knowing more about social networks to leverage social media marketing

Currently, there are 4.39 billion Internet users in the world and no less than 3.48 billion social network users, according to a recent study conducted by Hootsuite and We Are Social. This represents no less than 45% of humans on the planet. You’re not dreaming, in 2019, almost one out of two people worldwide is present on at least one social network.

In addition, three quarters of Internet users worldwide say they use social networks at least once a day.

Why it is important to bet on Social Media Marketing ?

Social networks that allow you to share photos and videos of everyday life, read news articles, watch videos of all kinds, follow influencers and celebrities, and discover new brands and products. This is particularly true for 18-35 year olds, who are the most active on social networks and media. In total, it is estimated that more than one in two young people have their consumption directly influenced by what they see on these platforms.

All these elements show you the importance of understanding how to integrate social media into your marketing strategy. But you still need to know which media and social networks to use ? Get the lowdown on the main platforms of the moment, from Facebook to Instagram, including Snapchat, TikTok and YouTube.

Facebook, the leader of social networks

It’s a fact, year after year, the number of social networks is increasing. Some services are long-lasting while others are short-lived. Undeniably, Facebook belongs to the first category: to date, the social network created by Mark Zuckerberg is the undisputed leader of social networks, with more than 2.234 billion active users per month.

Even if the platform is less successful among young people, it remains an essential reference for the vast majority of social users and brands. If you’re wondering which format to use to communicate as a brand, the answer is simple: video has the highest engagement rate on the service on the service (8.29%), ahead of statuses (8.03%) and photos (6.76%).

Instagram, the hottest app of the moment

The power of the Facebook group is not limited today only to its main social network. The firm also owns Instagram, the hottest social media of this year 2019. The app dedicated to images now has more than a billion active users. To find success with your brand on this service, you have two options, perfectly complementary. Indeed, on Instagram, it is important to distinguish between two types of content: that posted on Stories and that posted on the feed’news.

In the stories, leave room for “spontaneous” content. For example, artists, sportsmen or even professional poker players share both the Internet and the Internet’behind the scenes on Instagram and their atypical lifestyle. On their side, brands can reveal the backstage of their production, present new products or organize contests. Stories are also conducive to interaction with customers thanks to the survey or question tool, for example.

On the news feed, on the other hand, priority is given to highly aesthetic content. The images created and used must be neat and creative. It is important to make the user dream first.

Snapchat, the app that relies on filters

Appeared before Instagram on the market of stories, namely those ephemeral contents that disappear after 24 hours, Snapchat remains a reference for people under 25 years old. The app has just under 300 million users. What appeals to young people on the app is its light-heartedness and delirious side: we take advantage of it to send each other funny images and videos, without any headaches.

For their part, brands can find their place on the service by leveraging influencers and/or sponsoring filters and lenses in augmented reality that amuse the young generation on a daily basis.

TikTok, the social network that explodes with the youngest

Throughout 2019 or so, TikTok has been at the top of the most downloaded apps in the world. But what exactly is behind this service? ? Specialized in very short musical and/or humorous videos, the Chinese application already has more than 500 million followers, most of them under 20 years old, and enjoys impressive engagement rates. Brands can take advantage of the general craze by inviting themselves onto the platform with challenges.

It’s quite simple, almost one challenge per day appears on TikTok, and a large part of it comes from brands of all kinds.

YouTube, the essential social media

Finally, it is impossible to consider brand communication without using YouTube: nearly 9 out of 10 Internet users connect to it every day or so. And just as many young people say they can’t live without the video platform. In addition, every day, one billion hours of videos are viewed on YouTube by Internet users around the world.

And, each month, 2 billion’users connect to the service. It means everything, no ?